Wellness, Marketing, and Working from Home


There are probably countless reasons to work from home as long as you can stay self-motivated and don’t mind working alone.  Here is a list of the 22 most significant reasons that come to mind:

1.  Less Stress

All illness is stress-related.  Going to work can be the major cause for stress in your life.  From the commute to and from your office, to the pressure of upholding your boss and co-workers’ expectations of you, working can cause a great amount of strain on your body even when you aren’t doing physical labor.  Did you know that your body responds to a small stressor (someone bumping into you in the hallway) the same way it does a life-threatening stimulus (a jaguar chasing you through the jungle)?  Your digestive system shuts off, your adrenal, respiratory, and circulatory systems turn on full blast, and the body analyzes whether you are in danger or not before it slowly transitions back to normal.  Avoiding work-related stress could be a serious reason to consider working from home.

2.  More Time With Family

How many mothers and fathers miss out on their children’s first words, steps, and others because they are at work?  I still remember that my mother was at work when I first learned to pump myself back and forth on a swing.  I watched a close friend of mine, who worked as a store manager in a corporate business, miss many birthday parties, parent-teacher conferences, and even her child’s hospital stay due to work.  If she had been working from home at the time she would have been there for things that she can never make up.

25 Ways Work at Home Parents Can Balance Work and Family Life http://www.powerhomebiz.com/blog/2010/05/balance-work-and-family-life/

3.  Creative Freedom

As with any job you do for yourself, at a home-based business, you have the gift of creative freedom, which is quite fulfilling.  People are truly motivated by this, which is why many highly skilled high-paid workers volunteer their expertise on their time off.  Take advantage of this on a daily basis and you will be better more inspired in general.

4.  Less Commuting

Say your commute to work is only 15 minutes each way.  That’s 30 minutes each day.  You will save 150 hours per year, and approximately $1500 or more on fuel.  Wow!

5.  Work Anywhere

When you are working from home online, you actually have the ability to work from anywhere you can find a wi-fi connection.  Take a family vacation.  Visit Europe.  Go hang out on the beach.  Camp on the river.  Can’t really take your office with you when you do these things, can you?  I don’t recommend taking your work everywhere with you. but having that option is a valuable perk.

6.  Larger Network

Working online gives you the ability to network with the entire world.  Just interacting on forums, commenting on blogs that you follow, and browsing social networking sites like Twitter, Facebook, and Linked-In is good for business when you work online.  You can communicate in real-time with friends, family, and colleagues across the globe.  Meeting new leads, wholesalers, and customers just happens as long as you are interacting online.  The network chain never runs out of links.

7.  Save Money on Clothing

When you work from home, you can literally lounge around in your jammies all day if you want.  No need to dress to impress.  Of course, you will want to look good for one-on-one interactions, but since this doesn’t happen every day your clothing budget will significantly decrease.

8.  Build Your Own Empire

Everything you do for your own home-based business online, you do for yourself.  You have the ability to create your own personal brand, and each article or blog you write, each post you submit, each mailing list you subscribe to is like a brick in the wall of your own online castle.  It’s fulfilling to search for yourself online and see pages of work to be proud of.  Not as fulfilling to run your employers info and see a list of his or her accomplishments, with no mention of the contributions that you have put into keeping the business afloat.

9.  Create Your Own Workspace

Feng Shui can be a key aspect to the success of your business, if you believe it.  In a corporate office, where you have no control over the energy flow of your space, it can distract you, take away from your mental clarity.  I feel comfortable lounging around in my bedroom with my laptop playing music, candles lit, and incense burning while I work.  Since I am at my own home, doing my own thing, I’m able to do this.

view home office design ideas http://homecreativedesign.com/2012/01/16/modern-home-office-design-ideas/

10.  Fewer Distractions

It seems to be almost unanimous amongst people who work from home that the results are in and there are in fact fewer distractions at home than in a traditional office.  Of course, there are children, pets, meals, cleaning, and visitors to distract us from our work agendas at home, but office jobs can be even worse.  We’re stuck keeping messages for co-workers, employers, and worrying about sally and steve’s attitudes.  If Steve comes to work in a bad mood, it’s going to rub off on everyone in the room.  At home, as long as we are balanced, we have more peace-of mind.

11.  Save Money on Childcare

Say you have three children who need to be cared for while you work 40 hours a week in the Summer time; you are going to be spending close to $1200/ month paying for a daycare provider.  That adds up to two full paychecks in my state for someone working minimum wage.  At that point, why even work?  Because, you can do it at home avoiding that issue!

12.  Save Money on Food

If you’re someone who likes to eat out from work, you will start saving money by just being at home with your groceries.  We have all already seen the comparison of the cost of eating out opposed to planning meals.  Working from home just makes it that much easier to go the cheaper route.

13.  Less Impact on the Environment

When you work from home you are driving less.  This means that you use less fuel, produce fewer emissions, and less wear and tear on the roads, not to mention your vehicle.  You are also purchasing less junk on your breaks, this means there is less garbage for landfills.  You’re helping save the environment by minimizing your impact on it.

14.  Exercise at Your Desk

Can you imagine stopping in the middle of a project in the office to just start practicing tai chi or do a head stand?  Can you grab your weights and start pumping iron in front of your boss?  Maybe.  But if you work from home, you can stop and exercise at any given time, even jump up in the middle of something and go for a run if it suits you.

15.  Develop Business Skills

When working from home, you will develop business skills that you might not otherwise learn.  This is just inevitable.  I always have more than one window open while I work; a big part of the time, I’m hopping back and forth between tabs, at least one of which is something I am studying.  Not only am I learning valuable information, but it’s always relevant to what I’ve got going on, and it’s something I am interested in, so I absorb the information better than if it were “required learning.”  Working from home requires that you lean about customer service, retention, marketing, business organization, many types of management (even if it’s not managing people), and these are all great skills to have, even if you decide that working at home isn’t ideal for you.

16.  Eat Healthier

In the same sense that you are more apt to save money on food purchases, being at home all the time gives you more freedom to control your diet.  You can jot down notes on the refrigerator about meal ideas, shopping lists.  You can even get up at any point throughout the day and take a trip to the market to get what you need.

17.  Quality Time With Your Pets

My dog does fine when left alone all day while I’m at work, but he does even better when I’m home with him all day.  We have fewer accidents around the house and zero tearing-into-garbage.  He is my best friend and he’s more secure when I spend more time with him.  Something else: you can’t very well train a puppy when you are at work 8 hours a day!  This goes for cats and caged animals as well.

18.  Choose Your Own Music

You might like Heavy Metal, Hip Hop, Classical, Rock, or Electro music.  Whatever your taste, not all music is welcomed in every office.  Most businesses, for whatever reason, are always playing tasteless “elevator music.”  When you work from home, you have the freedom to play whatever you like; anything that motivates you.  I normally have my iTunes playing, but sometimes I just want silence too.  Working from home gives you full control over your musical atmosphere.

19.  Increased Productivity

I’ve mentioned in the other reasons the ways that working from home gives you freedom, creativity, and that making your own choices is more motivating, which will carry us into our next reason.  These freedoms increase productivity tenfold.

20.  More Motivation

When you are working from home, experiencing freedoms and productivity, you will in turn be more motivated.  Here is a video by RSA Animate that I like on what motivates people:

Working from home facilitates motivation.

21.  No Penalty for Calling in Sick

Some jobs require that you have a doctor’s note if you call in sick.  Without this, you can lose your job and your whole means of survival.  If you’re working from home, chances are you’re going to be able to work even if you are ill.  If not, you can just pick back up where you left off as soon as you are well enough with little or no repercussions.

22.  You Can Partake in All of Your Dirty Little Habits

I smoke cigarettes, drink coffee, and sometimes I pick my nose.  I don’t need to worry about what others are going to think of this if I’m in the privacy of my own home.  Smoke a joint, work in the nude, or whatever you like to do that nobody else needs to know about.  Don’t worry – they won’t find out.
Ashley Kimler
541-633-9090
ashleykimler@hotmail.com

I know what I want to say, but I can’t think of a catchy enough title to really draw enough attention and stress how important this is: always remember to help other people.  One of my mentors told a story recently to our team about her business.  She is now successfully growing in her ventures, but it wasn’t always like this.

“I wasn’t always focused on how I could help other people,” she remembered, “and the result was that I didn’t get results.”  Her story brings to awareness the energy exchange in every day life that is so easy to look past in an emotionally poisoned society.  Even as I write, I can feel the emotional toxicity as resentments crawl up to my consciousness in remembrance of selfish statements that past colleagues have made.  As I acknowledge that, I just forgive and smile.

Moving on, ponder something for a moment: how do you feel when you offer someone assistance or a gift, expecting nothing in return, and he or she refuses?  Do you feel a little cut-off from them, like your invitation to cultivate your relationship has been turned-down?  Try to keep this in mind every time someone offers you something.  Now, that doesn’t mean that you have to accept everything that you are offered, but maintain sensitive to the other party – do your best to receive.  That is the first side of the energy exchange: receiving.

Gift in hands

The second side is giving back, and it’s easier for most people.  Our nature is to provide for others.  It makes us feel good.  But, in business, it can be easy to get carried away with ourselves when we start to become successful.

How many times have you met a business owner that had that up on the high horse manner about him or her self – you know that nothing is for free attitude or the I don’t care what anyone else thinks, this is how I like it?  It’s common, I know.  And, how did his or her arrogance affect your desire to support their business?  When you experience this, you probably never want to go back.  As a customer, you want to feel important.  As a business owner, your customers are important.

No matter what your business, make sure that you are offering something of value to your audience.  It can be a service, a product, or information.  Whatever it is, always think of it as a gift to them.  And receive their feedback.  When a client has a suggestion, listen.  If you can feasibly deliver what it is they seek, they will feel appreciated.  If you can’t provide exactly what they’re looking for, communicate and let them know why.  This way, you can’t go wrong.

Helping each other is what makes the world work.


Simply put, this is just the theme of my day and I want to share.  This morning, I was pondering what it is that people really want.  I know that for me it’s happiness, peace, freedom.  When I’m asked, one of the first things that pops out of my mouth is that I want to live on a beach.  But when I think about it, the fundamentals of what I want have nothing to do with the beach itself.  It’s the feeling I get when I’m near the ocean – the healing.  And when I thought it through, there’s one thing I discovered feeling I will have to accomplish before I am done.  I need to watch my children grow into happy adults. Perhaps that’s not a need, but a desire.  Either way, I was compelled to ask others what it is they want to accomplish by the time they die:

The answers didn’t surprise me, but they did make me think.  People want Happiness, Peace, Freedom, Excitement, Accomplishment.  We are more fulfilled with the idea of the adventure than the arrival, so to speak.  So, when earning things for yourself and sharing with others, pay more mind to the intrinsic value of what life has to offer than the things that sparkle and shine.

<3


One of the fundamentals of Marketing is knowing who your niche market is.  With today’s technology, this seems to be even more important; you’ve got a whole world of consumers at your fingertips, and a whole world of competitors right there strong-arming you out of the limelight.  So, here’s a creative idea from Small Company Big Image’s Blog:

“Create a Draft of Your Ideal Buyer … Profiles.”

“Prepare buyer persona profiles that you will use inside your company with your team.   You’ll outline or describe a composite profile of each of your ideal buyers.

Develop these personas for your top three to five ideal buyers.  Make it fun! Come up with a fictitious name for each persona.

Start with basic demographic information about each persona such as title, gender, age, marital status, geographic location and educational background.  Describe their role in purchasing.  Decision maker? Influencer? Researcher?

Add more in-depth characteristics about each one’s business style, challenges, priorities, and attitudes:

- What are their main concerns?
- What are the top hurdles each persona faces when working to achieve their goals and metrics?
- What is this person’s decision-making process?
- What are her/his views on the state of your industry?
- How would you describe their work ethic?
- What do they read?  What are their trusted industry sources?

Include questions about the human side of your ideal buyers.

- Do they have children?
- What are his/her non-work activities?
- When visiting his/her office, what do their photos and mementos say about them?
- What are their favorite sports or past times?
- What are they passionate about?

You’ll end up with a profile or persona description for each of your ideal buyer types that includes 25 to 35 characteristics or more (http://www.smallcompanybigimage.com/how-to-create-ideal-buyer-personas-for-your-business/.”

Here’s an example of an imaginary buyer persona story for my current niche:

Sharon:

Sharon stays at home with her two children, and is pregnant with her third.  She’s 29 years old, married to a working husband, Bruce.  Sharon buys all the household products because Bruce works 40 hours a week while she is home caring for the kids and the house.  Although she has a college degree, she isn’t working because, when they decided to have children, she and Bruce decided that it would be best for one of them to stay at home to care for them. She’s very concerned with Bruce’s health and looks out for him by staying in the know about what products are going to keep him going despite hard work and long hours.  She is concerned with the health and safety of her children, and the cleanliness of her home.  If she can buy products that are good for the environment as well as meeting all of her needs, she will be satisfied.

One of the hurdles she faces while shopping for various merchandise is cost.  She often settles for products that contain harmful chemicals because she can’t afford the eco-friendly alternatives.  Another obstacle is that of the multivitamin and sports drinks she buys for Bruce, his body is only absorbing about a fraction of the nutrients that she is paying for.

When making decisions for the home, Sharon prioritizes herself and her family before anything else.  Their family-size is 4, soon to be 5, living off one income, making cost a great factor in their budget.  Next, she thinks of the environment around her and, when she can, buys “green.”

Sharon does most of her research online via blogs and trusted authorities, avoiding mainstream media as a resource for information that will impact her decisions due to lack of trust in what may be conveyed.

She partakes in activities like gardening, scrapbooking, and yoga.  Bruce watches basketball on TV after work, and sometimes golfs on the weekends.  They often barbecue and get together with friends and family in their leisure time.

This information can be crucial for a marketing campaign because now that I know Sharon, I have a good idea where I may find her and others like her, both online and off, and can direct my efforts accordingly.   Share this activity with your team today and see what you come up with.  Make it fun!

Ashley Kimler

ashleykimler@wedeliverwellness.com

541-633-9090

MLM vs CDM


First, MLM stands for Multi-Level Marketing & CDM is used to abbreviate Customer Direct Marketing.  Controversy lies in the question of whether CDM is just a fancy term for MLM.  The answer is NO!  The difference between a Multi-Level Marketing structure and a Customer Direct Marketing Structure is the compensation plan.  With Multi-Level Marketing, the commissions decrease on the down-line.  With Customer Direct Marketing, commissions actually increase.

  • MLM Commission Percentages:

With this structure, if seven people order $50 worth of product, you will earn $32.

 

  • CDM Commission Percentages:

In this CDM structure, if seven customers purchase $50 worth of product, you will earn $24.50 + Bonuses.

But watch what happens as you grow your down-line…

  • MLM Commissions with 20 customers:

If each of the 20 customers in this MLM structure purchases $50 in product, you will earn $69.50.

  • CDM Commissions with 20 customers:

If 20 people in this CDM structure order $50 in product, you will earn $200 + Bonuses.  This would stand each month thereafter.

And since the products really are items that everyone uses anyway, the chances of customers in your down-line staying with the company for 20+ years is very likely.  This means that your earnings with CDM will be truly residual.

Ashley Kimler

541-633-9090

ashleykimler@hotmail.com


When marketing any business, the very first step is to create your contact list.  You get nowhere in business when nobody knows about you.  In Direct Marketing, MLM, CDM, the advice one hears most often is to begin by calling your close friends and family.  In the beginning, one of my senior business partners suggested that I create a list of 50 people to start on the right foot. 

Between my Facebook friends, Twitter followers, and other online contacts (email, Google+, etc.), I have a couple thousand contacts.  Add the few friends, family members, and business acquaintances that I have only phone and face-to-face contact with, and there are roughly 30-50 more.  That’s a wide range of contacts to be trying to plan on pitching to, especially when you are still green to your company and it’s products.  

My advice to you is to analyze where you are at in your business – whether you are brand new to your niche or the expert of all products and services – and make a list of the first 50 people that you can think YOU CAN BEST SERVE.  From that list, at your point in the game, choose the most appropriate contacts.

When I first became a Marketing Executive with my company, I called my mother, who has been successfully (and not so successfully) involved in different networking ventures throughout my life.  I said, “Mom, I’ve started something really exciting, an opportunity for me to be able to help people in a way that I’ve always wanted.  Can you help me learn to do this by taking some time to listen to my presentation?”  She agreed, and that was my first step.

As I went through my contacts I made some mistakes.  The greatest of which was “throwing up” on potential customers: talking too much because I was over-excited.  At this, I was glad that I had listened to my business partners and called my friends and family first. It was easy to go back and apologize about my approaches to people that I was close to – it would have been a little humiliating to have to do this with business acquaintances and strangers. 

So, in building a contact list, I believe it is best to start with approximately 50 people, and approach them as I was advised – close friends and family first.  From there, you can begin to ask for referrals.  When someone on your list refuses to listen to a presentation, thank him or her and ask if they know anyone else who might be interested.  When someone listens to a presentation, whether or not they sign up for your products or services, ask them if they know anyone else who might be interested.  Be sure to get two or three referrals when you can.  By doing this, you continue to build your contact list and continue to grow your business.

Creating a contact list is the first step you take in business, and it is something you never stop doing.  The more people who know what you’re doing, the more customers you have.  The more customers you have, the more success will knock on your door. 

Ashley Kimler

541-633-9090

ashleykimler@hotmail.com



If you’re reading this, you’re probably human (forgive me if I’m wrong).   Human beings are susceptible to weakness – all of us.  Sometimes we need reminders to keep us on the better path.  Here are a few tips to chew on for awhile:

1.  Tune out of gossip.

2.  When words get dark, change the subject.

3.  Find things to be grateful for.

4.  Know your core values.

5.  Be authentic.

6.  Have compassion.

These simple steps seem to help me more than any others.  It’s so easy to get caught up in societal darkness, even in loving situations.  One great aspiration is to strive live in the world’s light.  When you’re happy, everyone around you will likely be happy.

Read the rest of this entry »


Like I mentioned before, I recently started homeschooling my third grader.  I really like the way that magnet and montessori schools are set up, giving kids the chance to kinda learn at their own pace about something they are interested in.  So, I’m trying to model my teaching techniques around this idea.

For example, my 9 year old son and I started counting money the other day, and when I saw that he already had a grasp on that I sent him to answer questions about money. Who’s face appears on each coin and bill, etc.?  He did his research online, and said, “Hey mom, did you know that Alexander Hamilton was never the President of the United States?”  I did not know that before he said something.  I’d never really thought about it.  Later, when I asked him what his favorite part about the project was, he said that it was learning this fact: the man on our ten dollar bill was never a President.

So, the next day, his research worksheet had questions about Alexander Hamilton: When and how did he die, etc.? He was most interested in the fact that Aaron Burr shot Hamilton in a duel with pistols.  So, what do you think we learned about the next day?  Yep; the infamous duel.  For Social Studies, I plan on just going with this cycle until we wear it out.

For arts and crafts, I took him to the library and had him pick out a couple books on the subject.  When it was time for a project, I let him choose what he wanted to do from the book.  We made the bean bags above out of old t-shirts.

I love what we’re doing here, as the two of us are learning together and it’s creating strength in our bond.  To be honest, I had felt sort of cornered into the homeschool thing, but it’s proving to be extremely rewarding in ways I never expected.  If it keeps going like this, I’ll pull my daughter out and start first grade at home next September.

I’m curious as to what other homeschooling parents do that is different from the norm.  Tell me about your techniques; leave a comment!

Energy Boost for the Plan


For the last few weeks, I’ve been observing the world at a little deeper level than what I’ve been accustomed to over the last year or so.  Now, I’m starting gain new insights.  With new understanding comes new aspirations.  I’m now seeking something different: the bare necessities.
In my post, “Day 2: Establishing the Goals,” I shared a simplified version of my formula for getting it done:
  1. Ask yourself what it is that you really want out of life; the answers will come.
  2. Make a list and keep it simple; don’t get carried away with details.
  3. Create reminders; notes, images, videos, music, or anything that is easy and enjoyable for you will work.
  4. Enjoy the ride!  This is probably the most important step. Be aware of the beauty around you, embrace joy, and let the mystery of how it all falls into place remain a mystery.

“Ask, and it shall be given you; seek, and ye shall find; knock, and it shall be opened unto you: For every one that asketh receiveth; and he that seeketh findeth; and to him that knocketh it shall be opened.” -Mathew 7:7-8  With this in mind, I asked what it is that I really want. The answer didn’t surprise me.  I was more surprised that I hadn’t already figured it out.  All along I’ve had that little voice inside telling me everything I needed to know.  I had even said, “the reason I want to [insert whatever crazy idea I happened to be entertaining at the time], is so that eventually I can simplify my life and…”

The “…” has always been the most important part of it all.  I wanted to do, do, do in order to have more time.  Whether it be to enjoy my family, eat right and practice yoga, create art, live a truly simple life, or nourish my spirit, the goal has always been to have more time.  All of a sudden I came to the realization that I can have all of these conditions in my life right now.  And by enjoying the feeling that these situations give me, I can welcome a greater abundance of them.

I’ve already been practicing yoga again.  I started homeschooling my oldest son.  My sense of unity with the rest of the constellation is back.  I’m finding that taking care of myself and mine today COULD NOT BE EASIER, it’s just a matter of choice to embrace this moment for what it is and make it great.  I still ought to live on the beach, drive a classic car, and experience financial freedom, but for now, I’ve basically just been reminded to enjoy the moment, living in the now with a feeling of true wealth.

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