Category: Digital Marketing

Your Inbound Content Marketing Reimagined

How are You Measuring the ROI of Your Content Marketing? via @ashleykimler

eCommerce Content Marketing: Are You Measuring ROI? What About ROE2?

A 5-Step Intro to and Simple Explanation of ROE2 for Online Stores An eCommerce business needs to employ a variety of marketing tactics, but the results of some are more straightforward to measure than others. Content marketing is one of those tricky categories to determine your return on investment (ROI). How can you tell if…
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Can You Still Use Blogging to Build Authority for Your Business in 2019? via @ashleykimler

Can You Still Use Blogging to Build Authority for Your Business in 2019?

Some owners are wondering if they can still use blogging to build authority, credibility, and identity for their business. After all, it seems like a saturated tactic that may be difficult to break into. The short answer is yes. Blogging is just as essential for a growing company as it ever was. From individual service…
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9 Actionable Ways to Revive Your Old Blog Content in Less Than an Hour via @ashleykimler

9 Actionable Ways to Revive Your Old Blog Content in Less Than an Hour

Unfortunately, we are living in a throwaway society. No matter how treasured, when something is outdated or broken, we throw it out. When our favorite sweater gets a hole in it, we toss it out with the trash. Even our elderly are not safe — when they become too sick to burden ourselves with, we…
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This is How to Write Hyper-Focused, Persuasive Articles With the Help of Debate Tactics

This is How to Write Hyper-Focused, Persuasive Articles With the Help of Debate Tactics

Sometimes… just sometimes blogging can become mundane. After a while, many bloggers find themselves feeling like they’re spinning the same topics over and over. Eventually, their content becomes lackluster. As a writer, your wordcraft is an extension of your life essence, even if you’re writing for business. Do you find it challenging to stay focused…
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The Basics of Inbound Marketing for SaaS via @ashleykimler

This is How Your Saas Marketing is Failing You

Inbound Marketing – Bring it Into Focus It was one of those shining “aha!” moments (like when you unexpectedly mix peanut butter with chocolate). For years, I’d been looking for ways to combine my professional passion for building businesses with my passion for authenticity and transparency.  To my surprise, it turned out that a simple shift in my…
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What Does a Marketing Consultant Do for Brands? via @ashleykimler

What Does a Marketing Consultant Do for Brands?

When looking for help promoting your products, services, or platform, you’ll come across several titles with blurred lines between them. Freelancer, agency, and consultant fall into this realm. There seems to be a bit of a grey area between each of these. And, you need to understand the services and results you can expect from each…
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Easy SaaS Lead Magnet Checklist: This is How to Grow Your Following via @ashleykimler

Simple SaaS Lead Magnet Checklist: This is How to Grow Your Following

While scrolling through my Twitter inbox a couple days ago, I came across a message that read: Hey , thanks for your follow. How are you doing? Quick note… I’ve started up a new project where I’ll be writing up a new blog post on business strategies every week. Thought it might be something you’d…
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How to Grow Your eCommerce Business this Year via @ashleykimler

How to Create Wild Success in the eCommerce Biz This Year

After working with wildly successful eCommerce businesses this year, here’s my two cent’s about building or scaling your online store in 2018, as published by Irish Tech News. Read more…

6 Business Website Essentials You Need to Thrive via @ashleykimler

6 Business Website Essentials You Need to Thrive in 2018

As a business owner, would you spend thousands of dollars to rent a store or office if nobody came to shop or buy? Probably not. So why do so many business owners spend thousands on websites that don’t help generate income? Use these business website essentials to up your game this year. This is What…
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How to Build High-Quality Backlinks to Your Website the Right Way via @ashleykimler

How to Build High-Quality Backlinks to Your Website the Right Way

If you’ve explored internet marketing for any length of time, you know that links are critical to a successful SEO campaign. Now that Google is updating search algorithms at a faster pace than ever before, there is more need to build high-quality backlinks to your content. Should you hire a writer, create customized content yourself,…
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